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Last updated: 7 April 2026

Cookie Policy

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site remember things about your visit - like whether you've accepted cookies - and help us understand how people use the site so we can improve it.

How we use cookies

Less.co.uk uses a small number of cookies. We don't use advertising cookies, tracking pixels, or third-party targeting cookies. Here's exactly what we set:

Strictly necessary

Required
Cookie namePurposeDuration
cookie_consentStores your cookie preference (accept or reject)12 months

Analytics

Optional
Cookie namePurposeDuration
_gaGoogle Analytics - distinguishes users2 years
_ga_*Google Analytics - session state2 years

Your choices

When you first visit Less.co.uk, you'll see a cookie banner. You can accept or reject optional (analytics) cookies. Your choice is saved for 12 months.

You can also control cookies through your browser settings. Most browsers let you block or delete cookies. Note that blocking strictly necessary cookies may affect how the site works. Here are links to cookie settings for common browsers:

Google Analytics

We use Google Analytics 4 to understand how visitors use the site - which pages are popular, where people come from, and where they leave. This helps us improve the content.

Google Analytics uses anonymised data and is only loaded after you accept cookies via our consent banner (Google Consent Mode v2). If you reject cookies, no analytics data is collected. We do not enable advertising features, remarketing, or cross-site tracking. You can opt out of Google Analytics across all sites using the Google Analytics opt-out browser add-on.

Changes to this policy

We'll update this page if we change how we use cookies, and note the revision date at the top. Check back occasionally if you want to stay informed.

Questions

If you have any questions about cookies on Less.co.uk, get in touch. For full details on how we handle personal data, see our Privacy Policy.