We exist to help you spend less
Not tips lifted from a forum. Not prices made up to fill a page. Real data from real UK tradespeople, pulled together to help homeowners make better decisions about home improvements.
What we're building
Most "how much does X cost?" articles on the internet are either lifted from each other or sponsored by companies with a stake in your answer. The prices are usually out of date, often wrong for your region, and rarely based on anything you'd call actual data.
Less is different. We collect real pricing submissions from verified UK tradespeople - heating engineers, kitchen fitters, roofers, plasterers - who tell us what they actually charge. We combine that with regional market data to show you what the job should cost in your part of the country, not a vague national average.
When you use Less to research a home improvement project, you're looking at prices that real businesses charge real customers. When you get a quote, you're in a stronger position to judge whether it's fair.
That's the whole point.
What we believe
Transparency
We show our data sources and explain how we calculate figures. When data is limited, we say so. We don't dress up estimates as hard facts.
No dark patterns
No fake urgency, no hidden costs, no artificially pumped-up prices to make our quote forms look more valuable. What you see is what you get.
Both sides of the deal
Good tradespeople deserve exposure, not just leads sold to the highest bidder. Homeowners deserve real prices, not bait-and-switch quotes. We try to serve both.
The team
The people behind the data. Each specialist brings hands-on industry experience to make sure our pricing guides are accurate and genuinely useful.
Chris Ward
Co-Founder
Years of experience building consumer comparison websites. Co-founded Less in 2026 to bring real pricing transparency to the UK.
Sarah Mitchell
Home Improvement Specialist
Eight years in UK construction. Covers kitchens, bathrooms, extensions, and loft conversions.
James Carter
Energy & Heating Specialist
Former heating engineer turned energy writer. Covers boilers, heat pumps, and solar panels.